Nikon has announced it is buying RED, the high-end cinema digital camera firm, for an undisclosed sum. In a press release, the digital camera large, which has suffered together with a lot of the imaging business in recent times, stated RED will turn out to be a wholly-owned subsidiary, as found by The Verge. RED at the moment has about 220 staff, and no layoff plans have been made public in response to the sale.
RED was based in 2005 and has since had its cameras utilized in fashionable productions, together with Squid Sport, Peaky Blinders and Captain Marvel — a market Nikon plans to increase into with this acquisition. Nikon has withdrawn from less profitable areas of the digital camera market in recent times, together with ending growth on new DSLRs
The transfer may gain advantage each events, as RED’s president Jarred Lang shared on Facebook: “This strategic partnership brings collectively Nikon’s intensive historical past and experience in product growth, know-how in picture processing, in addition to optical expertise and consumer interface with RED’s revolutionary digital cinema cameras and award-winning applied sciences.” RED’s 2018 attempt to expand on its own (into smartphones, no much less) did not final lengthy, and the merchandise quickly had been discontinued.
Apparently, RED sued its new proprietor in 2022, claiming that Nikon knowingly used RED’s patented information compression expertise in its Z9 digital camera. Nikon, in flip, argued the legitimacy of RED’s patents earlier than the 2 corporations agreed to a dismissal.
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