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Nike Statistics 2024 By Income and Market Share



Nike Statistics: Nike is a multi-national company engaged in manufacturing, creating designs international advertising and marketing, in addition to the gross sales of apparatus, footwear growth,

clothes and companies. Nike is the largest supplier of athletic footwear and clothes, in addition to a significant producer of sporting gear. Its headquarters are positioned close to Beaverton, Oregon, within the Portland metropolitan space. It was based by Invoice Bowerman and Phil Knight within the title of “Blue Ribbon Sports activities” on January 25 1964. The corporate was formally renamed “Nike Inc.. on Might thirtieth 1971. Nike additionally produces sportswear and gear. Nike additionally operates retail shops underneath the title Nike City. Nike has a long-standing relationship with well-known athletes and groups internationally and is known for its logos “Simply Do It” and the Swoosh Emblem. We’ll present extra particulars about Nike Statistics inside the following article.

Editor’s Alternative

  • As of 2021, the US is Nike’s largest market, producing nearly $17.2 billion in income.
  • In 2022, the corporate spent $3.1 billion on advertising and marketing and promotion.
  • Nike has grow to be amongst the 50 most precious firms globally, with a market capitalization of $197.8 billion.
  • Nike and the Nike swoosh brand have been registered in 170 jurisdictions worldwide.
  • Nike’s Annual Income in 2022 was $46,710 million.
  • As of 2022, Nike operates a complete of 1,046 retail shops globally.
  • Based on Forbes, Nike is the world’s thirteenth most valued model, having handed Adidas, which is 51st.
  • In February 2022, had nearly 98 million visits.
  • American guests accounted for 34% of whole guests, whereas the Republic of Korea was in second place at 11%, adopted by the UK in third place.
  • In 2021, Nike held about 27% of the US sports activities footwear market.
  • Within the second quarter of the 2022 fiscal 12 months, gross sales for NIKE Direct grew by 16% to $5.4 billion, and digital gross sales grew by 25%.
  • Nike’s income consists of buildings valued at $2.44 billion and equipment and gear valued at $2.75 billion.
  • As of February 2023, Nike has a market cap of $197.43 Billion.
  • Nike positioned eighty fifth within the Fortune 500, declaring that it’s the eighty fifth largest firm in America when it comes to income.

Nike Income Statistics

  • As in comparison with the worth of 2017, Nike’s shoe income has elevated by 38.4% in 2023.
  • In 2020 and 2021, Nike’s whole income was $23.3 billion and $28.0$28.0, respectively, with development charges of 8.5% and -3.7%, respectively.



  • Nike’s income dropped 3.75 p.c through the pandemic in 2021.
  • Roughly, the whole gross sales of Nike footwear didn’t lower. This deduction within the charge is attributable to the rise in gross sales of Nike attire, which took up 29% in 2021 and 29.9% in 2022.
  • About 1.3 factors improve from the earlier 66.8%.
  • In comparison with 2020, the best charge of improve in whole income for previous years was when the figures rose by 20.2%.
  • In 2018, the whole income was $22.3 billion, with 5.7% development, whereas in 2019, it was $24.2 billion, with 8.5% development.
  • Nike’s whole shoe income share reached $29.2 billion in 2022.
  • Within the years 2022 and 2023, Nike’s whole income was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
  • In 2023, Nike’s footwear sector registered a 68% share in comparison with the whole firm income.
  • In the course of the COVID-19 pandemic, Nike’s footwear income share elevated from 66.2% to 66.7% and grew to 67.4%.
  • From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s whole firm income.

Nike Worker Statistics

  • Nike has employed nearly 83,700 workers globally as of Might 31, 2023.
  • The most important group of Nike web site guests is between 25 and 34 years outdated, making up 30.82%.
  • On a world platform, Nike has over 500,000 workers producing its footwear.
  • As well as, outsourcing its manufacturing has given Nike extra flexibility and responsiveness to market developments and buyer calls for.
  • Following carefully, clients aged between 18 and 24 use 25.89% of the web site.
  • In 2022, Nike. Inc. has a world workforce of virtually 79,100 workers, reflecting a development of almost 7.91%.
  • Nike additionally emphasizes honest labor practices and ethnic sourcing.
  • Outsourcing as a manufacturing technique has resulted in success on a world athletic footwear customary.
  • Age teams between 35 and 44, 45 to 64, 55 to 64, and 65+ additionally present notable curiosity in Nike’s merchandise, making up nearly 19.94%, 12.32%, 6.87%, and 4.16% of tourists, respectively.
  • As per Nike Statistics, 44% of the workforce is females, and nearly 56% is male.
  • Nike additionally outsources the work to contractors in different international locations, such because the Philippines, China, Vietnam, Indonesia, and Taiwan.
  • The utmost variety of workers recognized was 61% White, 16% Hispanic or Latino, and 11% African American.
  • The tenure for an worker at Nike is 3.3 years.
  • Nike implies high quality management measures to ensure that the merchandise manufactured by the contractors are thought-about to the corporate’s requirements.
  • Nike’s outsourcing determination has benefited it by decreasing its stock ranges, minimizing value markdowns, and guaranteeing buyer satisfaction.
  • Nike’s minimal annual wage is $37,434, and workers are inclined to help the Democratic celebration.
  • Nike prioritizes worker growth and development by means of in depth coaching applications and funding in skilled growth.

Nike Demographics

  • Nike is a uncommon model with an unlimited target market. It targets shoppers aged 18 to 40.
  • As per Statista, in 2020, the official Nike gross sales confirmed a outstanding earnings.
  • As per Statista, Nike ladies’s clothes and sportswear generated nearly 46.4 billion in income in 2021.
  • Menswear generates extra noteworthy income with 14.2 billion Euros.

Nike Geographical Statistics

  • 34% of Individuals, 11% of residents of the Republic of Korea, and 5% of U.Okay. residents go to the Nike web site.
  • Roughly 5.3 million folks declare that they’ve worn Nike clothes in 2023.
  • Almost 61% of the lads within the U.Okay. like Nike merchandise. Nike is the most well-liked sportswear model in the UK. Virtually 4 out of 5 males have not less than 1 product of Nike.
  • Nike Sports activities equipment are utilized by nearly 1.5 million folks within the U.Okay.
  • In 2022, North America generated income of $17.2 billion or 39%, whereas income from the EMEA space was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in income, and the LATAM and APAC areas generated 45.3 billion and 45.3 billion, respectively.
  • Nike is notable within the international logistics and distribution part, having many distribution facilities worldwide.

Nike Promoting Statistics

  • In 2020, Nike solely spent nearly $3.59 billion U.S. {dollars} on promoting.
  • Nike spent nearly $150.4 million on social media solely in 2021.
  • Nike’s T.V. spending was nearly $239.6 million in 2022.
  • Nike spent nearly $49.2 million on ads within the U.S. in simply March 2022.
  • As of 2020, Nike has at all times been a number one advertiser within the clothes and sports activities equipment business within the U.S., and promoting spends nearly $691 million.
  • 73% of Nike’s ads have been sports-themed in 2022.
  • Nike used the 1988 slogan “Simply Do It,” which was recognized by nearly 90% of Individuals.
  • Nike’s digital promoting spent nearly 13% greater than final 12 months.

Nike Shops Worldwide

Yr Quantity Of Shops
2023 1032
2022 1046
2021 1048
2020 1096
2019 1152
2018 1182
2017 1142
2016 1045
2015 931


  • In 2023, Nike will function 1,032 retail shops globally, with shops positioned in the US and different international locations worldwide.
  • In 2015 and 2016, Nike began with 931 and 1045 shops worldwide.
  • As we transfer ahead within the years 2017, 2018, and 2019, the worldwide rely of the shops was 1142, 1182, and 1152, respectively.
  • In 2020 and 2021, Nike’s gross sales and demand lowered, and there have been 1096 and 1048 shops, respectively.
  • The numbers have been 1046 and 1032 in 2022 and 2023, respectively, so no particular change was noticed.
  • Europe is one other major marketplace for Nike’s development.
  • 50% of the Nike manufacturing unit shops, a third are in-line and worker shops and 1 / 4 are Converse shops.
  • Nike’s goal market is quite a lot of locations everywhere in the globe, typically in city facilities.
  • Nike generates extra income from North America than every other a part of the world.
  • Nike has seen noteworthy development in rising markets like China, Brazil, and India, with important gross sales of sports activities and health merchandise.
  • Based on Nike Statistics, Nike has made a longtime stride in Asia, particularly in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

  • Nike has been named the world’s most outstanding sports activities model, with a worth of $452 million.
  • Based on Nike Statistics, Turkey has probably the most Nike shops, with nearly 170 official retail retailers.
  • In 2020, the group employed almost 75,400 workers.
  • Air Jordan was launched in accumulating $94.6 million in gross sales throughout 1st 12 months.
  • Nike spends nearly $4.5 billion on sponsorships and athletes per 12 months.
  • Per SportsPro, Nike has almost 8.7 billion in income from social media engagement posts selling the model.
  • As per Statista, Nike has 1,048 shops all all over the world.
  • As per The Richest, Air Jordan generates nearly $73 million yearly.
  • Nike has 73,300 staff globally.
  • As per Statista, Nike has 40 shops in the UK.

  • Strong Gold OVO* Air Jordan 10 is price $2 million thus far.
  • Kanye West * Nike Air Yeezy 1 ‘Prototype’ is price $1.8 million respectively.
  • Michael Jordon’s Sport-Worn Nike Air Ship is price $1.47 million.

Nike Endorsements Details

  • Nike, a preferred footwear and sportswear firm, sponsors many sporting occasions, together with the Tremendous Bowl.
  • Nike is a sponsor of the distinguished soccer membership FC Barcelona.
  • On the time of Fox’s Tremendous Bowl LVII telecast, Nike was the most well-liked model, which had nearly 1,079 seconds of on-screen time, and the media value $211.1 million.
  • The 57th version of the Tremendous Bowl came about on the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the Nationwide Soccer League.
  • Nike spends nearly $4.5 billion on sponsorships and athlete endorsements yearly.
  • The Daybreak Undertaking aired an nearly 30-second commercial that requires a ban on Tesla’s Full Self Driving system.
  • The Tesla commercial prices $598,000, and it incorporates a video clip.
  • Based on SportsPro, Nike is the world’s most-marketed sports activities model, with a worth of $452 million.
  • Nike’s athlete endorsements contain a lifetime cope with Cristiano Ronaldo, predicted to exceed $750 million within the coming years.

Expertise Utilized by Nike

  • Nike Match: This expertise makes use of augmented actuality to measure your toes and advocate the suitable dimension for Nike footwear. It goals to reinforce the net procuring expertise by guaranteeing a greater match.
  • Nike Adapt Expertise: Nike Adapt is a self-lacing expertise that enables customers to regulate the match of their sneakers utilizing a smartphone app. This expertise was initially launched within the Nike HyperAdapt and later within the Adapt BB basketball shoe.
  • Nike Flyknit: Flyknit is a expertise that makes use of a light-weight, knitted higher materials to create a form-fitting and nearly seamless shoe. It gives help and breathability whereas lowering waste within the manufacturing course of.
  • Nike React Foam: Nike React is a cushioning expertise used within the midsoles of some Nike working and basketball sneakers. It’s designed to be responsive, sturdy, and light-weight.
  • Nike Dri-FIT: Dri-FIT is a moisture-wicking material innovation utilized in Nike attire. It helps preserve athletes dry and cozy by pulling sweat away from the physique to the material’s floor.
  • Nike Air: Nike’s Air cushioning expertise, launched within the Air Max collection, gives light-weight and responsive cushioning by incorporating pressurized air into the midsole.
  • Nike Vaporfly: The Vaporfly collection, together with the Vaporfly and Alphafly, options modern designs and supplies to enhance working efficiency. These sneakers gained consideration for his or her use in elite marathons.


Nike Statistics states that the model is among the many 50 most valued organizations globally and the #1 sports activities model worldwide. Nike’s earnings have been adversely affected through the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s model loyalty statistics present how constant it’s with all demographic teams. Nike has a number of bodily retail shops which are witnessing a decline, however Nike likers everywhere in the globe nonetheless want to go surfing. Modern methods vary from investing in digital promoting to outsourcing merchandise. Nike’s journey is an enthralling assertion of the potential of strategic promoting.


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