Spotify is formally increasing its choices past simply audio with the introduction of music videos. The streamer is rolling out a beta program that provides premium subscribers entry to music movies on cellular, desktop and TV for a choose variety of tracks by artists like Ed Sheeran and Ice Spice.
In an electronic mail seen by TechCrunch, Sten Garmark, Spotify vp and world head of shopper expertise mentioned: “We’re beginning with a restricted subset of the total catalog, which incorporates hundreds of music movies. Inside this subset, we aimed to prioritize a variety of genres and artists throughout our launch markets.” YouTube (in fact) and Apple Music each already provide music movies, so this new function helps Spotify match as much as a few of its greatest opponents.
To observe a music video, Spotify customers listening to a track can click on “swap to video” proper on the now-playing display screen. The music video will all the time begin the track again from the start, however customers can contact swap again to audio at any level. Even when the music video performs by way of, Spotify will nonetheless queue the subsequent track as audio solely.
At present, the beta choice is simply obtainable in 11 international locations, chosen for a “variety of standards together with market dimension and the supply of native content material help,” Garmark mentioned. Whereas the US did not make the reduce, the international locations included signify fairly a worldwide viewers: Brazil, Colombia, Germany, Indonesia, Italy, Kenya, Netherlands, Poland, Philippines, Sweden and the UK. Customers from these nations should even have a premium account to look at music movies.
Rumors that Spotify might add music videos began final July following quite a lot of layoffs (and more have come since). This announcement is the primary time Spotify has introduced the existence of music movies on its platform. Nonetheless, a Reddit user posted three months again that that they had the “swap to video” choice on a single track: My Means, by Limp Bizkit.
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