A month with my previous iPod wasn’t the nostalgia journey I anticipated

I am operating down Manhattan’s West Facet Freeway on an unseasonably heat night in March. Regardless of the variety of joggers, walkers, and canines of all sizes crammed into the city pathway lining the Hudson River, I am cruising. Little do all these different runners know that in the present day is uncommon for extra than simply the climate and crowds.

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As an alternative of slipping in a pair of AirPods, I adopted the retro-tech comeback development and pulled out a graying pair of wired headphones. On the finish of the wire, nevertheless, you will not discover it connected to my smartphone. Somewhat, my fourth-generation iPod jostles in my vibrant pink vest pocket. And sure, I am speaking about that clunky, white-and-gray iPod you might or might not have saved someplace within the depths of your dad or mum’s home.

Between the solar, my retro groove session, and this highly effective sense of exclusivity budding on the finish of my wire headphones, I am beginning to assume ‘Stepping Stone’ by The Freddy Jones Band is probably the very best tune ever. One mile turns into two, quickly 4. And simply because the solar begins to dip under the nonetheless water of the Hudson, it happens to me that I’ve simply listened to the identical three songs on repeat.

Zap Mama’s oohs and aahs in ‘Wadidyusay’ have gotten akin to some kind of psychedelic expertise. The tune lastly ends and the cheery guitar strum of ‘Stepping Stone’ rears its head as soon as once more.

I rip the headphones from my ears. For the previous month, I’ve turned again to my iPod for easy listening, an homage to a digital age the place listening to music was simply that. No texts, no contact display screen, no telephone calls. And as a lot as this experiment was an excuse to dive head first right into a pool of nostalgia, recharging this dusty system additionally highlighted the all-consuming digital age we reside in in the present day.

A quest for easier listening

The dangers and rewards of going full-in on the iPod way of life

I needed this iPod experiment to work, and there have been many occasions that it did. For example, listening to an iPod for a month was not solely a private journey down reminiscence lane, however one which surprisingly related me to my dad and mom in a brand new manner.

Should you’d requested me a month in the past what sort of music my dad listened to, I would not have a solution. He by no means appeared like a music man. However, due to having him dig out the iPod from our cluttered closet, we began chatting concerning the jams he’d downloaded way back from iTunes. I am speaking reggae galore, The Grateful Lifeless, and an entire slew of artists that are not on the 2024 Billboard 100. Then, there have been the downloaded Italian classes and the previous podcast episodes (circa 2006) from The Onion. It was a glance right into a time and house in my dad’s life, making all of the repeat songs this iPod churned up solely value it.

There was, nevertheless, one main flaw to this experiment: almost half the songs downloaded onto the 20GB of house obtainable wouldn’t play. It appeared artist-specific, with bands like U2 and the Black Eyed Peas utterly unavailable to me (I’ve by no means, ever needed to listen to ‘Let’s Get It Began’ extra).

At first, I assumed it was an possession challenge. Did sure artists take away Apple’s license on their music, thus rendering my buy of sure songs null? No. In keeping with Apple’s assist discussion board, as soon as a tune is bought and downloaded from the iTunes retailer, they do not expire. And ‘Let’s Get It Began’ remains to be obtainable on Apple Music, so a terminated contract or license is not the problem.

Somewhat, I discovered that music not taking part in on an older iPod is most of the time a {hardware} challenge that may be resolved through factory reset. And whereas glad there is a resolution, it is one I refuse to do. The attraction of this iPod experiment rests in its skill to move me again in time, and something that will danger erasing my library, Italian classes, and all, is one I am not keen to take. Even when which means reverting to my iPhone to get my Black Eyed Peas repair.

The iPod does not maintain up within the streaming period

I did the mathematics, and it does not add up

I nonetheless bear in mind the fun of receiving an iTunes reward card. For simply $25, I may name some roughly 10–15 songs my very own, and this was when songs price $1.29, which Apple rolled out in 2009. The 30% hike from $0.99, initially set in 2003, to $1.29 was a controversial transfer from Apple, already the world’s largest music retailer on the time.

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“Breaking the psychological barrier of 99 cents… [would] be the primary massive take a look at of how a lot customers are keen to pay to obtain particular person songs,” wrote Daybreak Chmielewski for the 2009 LA Occasions.

In 2024, each Apple Music and Spotify Premium price $10.99 a month for particular person accounts. That is $131.88 a 12 months, earlier than tax, and translated to an iPod, solely 102 songs at $1.29 a tune, or 133 pre-2009 hits.

On my present Spotify account, I’ve 2,378 songs unfold between all the unique playlists — value anyplace between $2,354 and $3,068. This quantity does not even embody songs within the customized options like AI DJ or Spotify-curated playlists. In the end, to purchase the identical variety of songs within the bygone period of iTunes on the value I pay yearly for Spotify Premium, it might take me 23 years to recreate my library. Which, provided that I am 23, is a lifetime.

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Does the ‘1000 songs in our pockets’ dream nonetheless maintain in 2024?

Possibly easier listening is the answer to our digital disaster

I used to be head bopping to Prince’s ‘The Phrase’ on the Brooklyn-bound D Prepare when glancing up re-branded Tinder commercials lining the subway automobile, it occurred to me that the primary iPod commercial aired in 2001. I used to be one.

Due to the YouTube vortex I entered, I discovered the 2001 advert, that includes a person in an oversize button-down and khakis at his desk. He sits earlier than a large white laptop computer and a stack of CDs, listening to music from his MacBook audio system. He then drags and drops the file, Take California by The Propellers, right into a playlist. With a cord-cluttered desk, he downloads the file onto his iPod. And off he goes, dancing wildly via his condo, the music now taking part in from headphones related to his iPod.

The tagline of the industrial was easy: “iPod, 1000 songs in your pocket. Suppose totally different.”

The simplicity of Apple’s message mirrors the iPod’s simplicity itself. Small, compact, but limitless in unforeseeable methods. The expansion of the iPod was exponential. After promoting 125,000 iPods within the winter quarter of 2001, by 2003 Apple had shipped over one million units. And in 2004, the corporate bought 4.4 million iPods — surpassing the gross sales of Macs.

As we speak, after I stroll out of the home, with my iPhone tucked into my denims pocket, ‘1000 songs’ actually does not compete with the data and content material I can entry.

In 2023, Apple sold over 235 million iPhones — over 20% of the market share for smartphones. With out the iPod, we might not have the iPhone. And with out the iPhone, effectively, the listing is lengthy. Every new tech innovation spurs the hunt for one thing better. And Steve Jobs had a dream to get 1000 songs in your pocket. He needed us to have music on the go.

As we speak, after I stroll out of the home, with my iPhone tucked into my denims pocket, ‘1000 songs’ actually does not compete with the data and content material I can entry. The dream retains on rising.

And but, Gen Z remains to be turning to retro tech

What occurs when tech entry is extreme?

The members of Gen Z span anyplace from 12 to 27 years previous, an age vary that whereas totally different, all have one factor in widespread: entry to know-how beginning within the tween to teen years. The similarities do not cease in tech — Gen Zers are more likely to be shy and risk-averse. They date much less, want fewer children, and usually tend to reside with their dad and mom.

What binds Gen Z collectively is that we’re the technology that paved the best way for a childhood with smartphones. Certain, I dabbled utilizing an iPod after I was seven or eight, however the overwhelming majority of my life has been spent close to or round contact screens, be it an iPod Contact or an iPhone.

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Smartphones will not be the one motive Gen Z is struggling, however we reside in a world the place teenagers are experiencing greater charges of despair and suicide than ever earlier than. Nonetheless, in 2023, Individuals checked their telephone a mean of 144 occasions a day, spending over 4 hours on-line day by day.

With simply 1000 songs in your pocket, there aren’t any notifications, social media wormholes, or emails to distract you. Certain, you might need to hearken to the identical tune on repeat, however the iPod remains to be a testomony to easier, possibly even more healthy, time. Just like the man within the 2001 Apple iPod commercial, dancing out of your condo with music taking part in in your ears meant you could not concurrently scroll via Instagram.

The tip or starting of my iPod experiment?

A comeback or a second?

I am undecided if I’d purchase an iPod if Apple instantly launched an up to date model in the present day — however I do know that I will be preserving my previous one round. I do know I have to make a aware effort to unplug from all of the tethers I’ve to know-how, and the iPod is a step in the fitting path.

So, go dig that iPod out of the darkish and dusty closet again at your dad and mom’ home. It will not be a without end change, however nods to the previous typically maintain nuggets of fact about our future.